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October & November 2014 Newsletter

MCKENZIE FARMS GREEN EXPRESS

OCTOBER & NOVEMBER 2014

GROWERS OF SIGNATURE CHRISTMAS TREES”
THIS YEAR WE CELEBRATE 504 YEARS SINCE THE FIRST CHRISTMAS TREE WAS DECORATED.  THE HISTORICAL BEGINNING OF THE FIRST CHRISTMAS TREE WAS IN RIGA, LATVIA IN THE YEAR 1510.  THE CHRISTMAS TREE WAS ERECTED IN THE TOWN SQUARE AND WAS DECORATED WITH PAPER FLOWERS AND DRIED FRUIT.  THE DECORATED CHRISTMAS TREE BECAME A SYMBOL FOR THE TOWN’S PEOPLE FOR UNITY, HOPE, FAMILY AND THE BIRTH OF CHRIST. AFTER 504 YEARS THE TRADITION CONTINUES THROUGHOUT THE WORLD.

AS WE END THE MONTH OF SEPTEMBER, WE KNOW THAT THE CHRISTMAS TREE HARVEST IS BUT WEEKS AWAY. THE SHEARING HAS BEEN COMPLETED, THE SELECTION AND TREE TAGGING ARE BEING COMPLETED, THE HARVEST “PLAYBOOK” IS BEING WRITTEN AND THE EQUIPMENT AND MANPOWER ARE IN PLACE.  HARVEST WILL OFFICIALLY BEGIN THE LAST WEEK OF OCTOBER. WE ESTIMATE THAT WE WILL HARVEST 975,000 CHRISTMAS TREES AND SHIP OVER 1,400 TRUCKLOADS.

THIS YEAR HARVEST WILL BE ESPECIALLY CHALLENGING WITH THE ADDITIONAL TREES FROM SILVER MOUNTAIN. WE ARE CONFIDENT THAT THE MCKENZIE FARMS AND SILVER MOUNTAIN TEAMS WILL EXECUTE THE HARVEST PLAN FLAWLESSLY.  WE ARE DEALING WITH A SHORT SELLING SEASON AGAIN SINCE THANKSGIVING COMES ON NOVEMBER 27(28th in 2013). LAST YEAR OVER 20% OF THE TOTAL RETAIL SALES WERE GENERATED DURING THE THANKSGIVING WEEK. WE ANTICIPATE THE SAME THING HAPPENING THIS YEAR.  WITH MAJOR RETAILERS PROMOTING CHRISTMAS PRIOR TO HALLOWEEN, SALES WILL CONTINUE TO COME EARLIER.

WE WELCOME TYLER DELBERT, MY GRANDSON AND THE THIRD GENERATION OF THE MCKENZIE FARMS FAMILY.  TYLER WILL UNDERTAKE A TWO YEAR ON THE JOB TRAINING PROGRAM THAT WILL INTRODUCE HIM TO ALL ASPECTS OF GROWING, TAGGING, HARVESTING, SHIPPING,  SELLING AND MERCHANDISING CHRISTMAS TREES. TYLER AND ALL OF OUR VALUED ASSOCIATES ARE OUR GREATEST ASSET.

HERE’S MY CHRISTMAS TREE SALES FORECAST FOR 2014.  UNIT SALES WILL BE UP 3 TO 4% AND RETAIL DOLLARS WILL BE UP 5% TO 6%.    RETAIL PRICES WILL BE UP 3% TO 5% DUE TO THE INCREASE COSTS RELATED TO GROWING AND SHIPPING THE TREES.  THE DEMAND FOR CHRISTMAS TREES WILL MATCH THE SUPPLY FOR THE FIRST TIME IN EIGHT YEARS.  THIS IS A HEALTHY SITUATION FOR BOTH THE GROWERS AND THE RETAILERS.

IF YOU HAVE NOT COMPLETED YOUR ORDER, WE ASK THAT YOU DO SO AS SOON AS POSSIBLE.  IF YOU ARE IN NEED OF OUR CHRISTMAS TREE AVAILABILITY OR PRICING, PLEASE CONTACT TOM COOK AT (503-932-0132) OR ME AT (503-932-0128). WE WILL ALWAYS RESPOND QUICKLY AND DO WHATEVER IS REQUIRED TO EARN YOUR RESPECT, TRUST AND CONFIDENCE.

ON BEHALF OF THE MCKENZIE FARMS AND SILVER MOUNTAIN FAMILIES, WE PRAY FOR A SAFE AND SUCCESSFUL HARVEST. MAY OUR FRIENDS AND FAMILIES BE BLESSED WITH CONTINUED GOOD HEALTH, SUCCESS AND HAPPINESS.  STAY POSITIVE AND REMEMBER THAT HIGH STRESS PROMOTES EMOTIONAL DECISIONS THAT ARE OFTEN WRONG.  WE COMMIT TO DO EVERYTHING IN OUR POWER TO MAKE YOU SUCCESSFUL; INDIVIDUALLY WE ARE WEAK AND TOGETHER WE ARE STRONG.  WE ARE IN THIS TOGETHER; ENJOY THE JOURNEY.

MERRY CHRISTMAS AND WARMEST PERSONAL REGARDS,

MCKENZIE “KEN” COOK & THE MCKENZIE FARMS AND SILVER MOUNTAIN FAMILY

WWW.MCKENZIEFARMS.ORG

Quality Signature Christmas Trees Since 1990

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